U N I V E R S I T Y O F M I N D
Creating minds that are helpful not harmful
Unlock your full potential with University of Mind. Elevate your confidence, sharpen your focus, and enhance your mindset with private coaching, online programs and live events. Perfect for athletes, entrepreneurs, and anyone ready to thrive!
Our Mission
At the University of Mind, we are dedicated to equipping humans with the mental tools needed to thrive under pressure and achieve their personal and professional goals. We provide comprehensive mental training that cultivates unwavering confidence, sharp focus, and elite performance.
The Vision
We envision a future where mental training is a consistent and integral part of every human’s development. Our goal is to be the foremost provider of mindset training, creating a community where every human can harness the power of their mind to achieve greatness and extraordinary success. We are fostering a new generation of mentally strong and successful individuals.
About Pete Fry
Pete Fry is an Author, Speaker and Professional Mindset Consultant. Pete takes athletes and entrepreneurs to the next level by working with their mindset and utilizing Proprietary Mental Training Techniques developed from over 30 years of research and goaltender development.
Growing up playing goal, I had an up and down career in the Western Hockey League playing 5 years, being selected to the WHL All Star Team and earning team MVP for two consecutive years. I also played at University of Calgary for two years under future Vancouver Canucks Head Coach Willie Desjardins and one year under future Pittsburgh Penquins head coach Mike Johnston. During my second year we were ranked #1 in the Country and at the start of the CIS Championship Tournament my knee blew up and I was unable to play.
The next year, I turned Pro in the ECHL and the following year signed a contract to play Div 1 in Sweden. I never fully recovered from my knee injury and had to retire after 3 years of professional hockey. Even though I was fortunate enough to be drafted by the NHL New Jersey Devils, knee injury aside, it is my belief that I did not have a strong enough mindset to pursue an NHL Career. Those mental mistakes I made inspired me to do what I do with athletes today.
